As a hands-on design leader, I encourage and empower UX teams to find a simpler and more useful way to make things work. I am a fierce advocate for the user with both agency and in-house experience, and an affinity for data visualization. For the last 20 years, I have been creating innovative user experiences for clients in healthcare, technology, financial, consumer, and non-profit markets. With a degree in Sociology from Columbia University and a passion for visual design, I offer a unique perspective, applying an artistic eye to the wants and needs of the end user to create intuitive and elegant user interface solutions.
Creative Direction             Product Design            Data Visualization          UX & UI Design                   
          Design Thinking                   Visual Design             User Centered Design            
       Information Architecture         User Research & Testing            Rapid Prototyping            
Product Design Lead    
CentralReach, Greater New York City Area                                                     
November 2018 – Present
Lead product design team for CR Insights, a business intelligence analytics tool for clinical and practice management applications.
Direct creative and design teams within product and corporate marketing functions.
Partner with product owners and engineering teams on achievable roadmaps, backlog management, design spike resolution, and sprint cycle management.
Created custom interactive data visualizations that uncover financial opportunity, track performance KPIs, align to industry benchmarking, and set individual practice targets.
Created and applied a company-wide design language through the use of atomic design component library.

Senior UX Designer     
Infragistics, Greater New York City Area                                                     
August 2015 – Present
Consistently delight clients by leading a focussed and user centered design process from concept to completion of web, enterprise, SaaS, and mobile solutions
Mentor and lead junior team members in moving forward project initiatives and keeping design process on track
Craft visually stunning designs with purpose 
Design compelling and highly interactive data visualizations for external clients
Create wireframes and high fidelity rapid prototypes 
Facilitate design workshops and UX requirements gathering
Perform user research and testing
Collaborate and iterate with remote international team of UX Architects and UI Developers
Clients Include: The American Institute of CPAs, ASSA ABLOY, BAI, The Doctors Company, Ecteon, Efficient Capital Management, IEEE, Johnson & Johnson, Keysight Technologies, Merit Market, Penn State University, QRC Analytics, Trimble, V.Ships
Lead UX Designer    
Meridian Health, Greater New York City Area
March 2012 – August 2015
Lead design and content teams in the effort to redesign, restructure, and rebuild Meridian Health's 800+ page responsive site on a new CMS SaaS platform
Designed and programmed responsive sites for Meridian Weightless, Meridian Urgent Care, and AfterHours Immediate Care
Re-Designed and implemented new strategy and look for Doctor Bernard's Kids Clubhouse 
increasing site visits by 166% 
Managed redesign and development of Meridian Momtourage, a 150+ page online community and health resource for women in Monmouth and Ocean Counties 
Design Director  
614 New Media, Greater New York City Area                             
December 2006 – January 2014

Acted as sole designer, information architect, and developer for various interactive projects
for agencies and direct clients including Meals on Wheels, Autism Speaks, The Wellness Circle, Mortgage Market Guide, Seasonal World, and Friends of Jazz
Collaborated with in-house project teams to complete sites to specifications
Redesigned, developed, and optimized nonprofit site directed at seniors and their
caregivers resulting in a 400% increase in total traffic over a period of 4 months
Redesigned and developed 150-page consumer website for New Jersey's leading
swimming pool installer
Executed conceptual planning, architecture, and design of "The Entertainer" iPhone app
Senior Web Developer   
MarketSource, Greater New York City Area                          
September 1999 – November 2001
Acted as lead developer for client sites such as Arizona Jeans (Webby Award), Arrid, Athenos, Cheez Whiz, Contiki Travel, First Response, Hershey, Imodium, Motrin, Nair, Pepcid, Ponds, Revlon Streetwear, Splenda, Trojan, and Tylenol
Created and maintained Information Architecture documents including wireframes, story-boards and VISIO sitemaps for over 30 youth marketing and parma projects
Web Developer 
ePresence, Greater New York City Area                                         
December 1997 – August 1999
Headed production team for over 60 web development projects for clients such as Lucent Technologies, Merrill Lynch, Nations Bank, Insight Communications, Foodtown, NCR and Northpoint Communications
BA, Sociology                                    
Barnard College, Columbia University, New York, NY, 1996
Conferences and Publications                                           
Digital Summit Conference Speaker ‘If Everyone is a Designer Why am I Here?’’            2018
UXify International Conference Speaker ‘If Everyone is a Designer Why am I Here?’’      2018
UXPA International Conference Speaker ‘The Art of Data Visualization’                            2017
UXPA Student Design Competition Judge                                                                            2017
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